EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
EZINE:
Countries in the Middle East see technology as an industry of the future and are investing heavily in the sector as part of their economic diversification plans. Read in this issue how the latest development will see a $60m venture capital fund, based in Bahrain, invest in 120 early-stage startups across the Middle East region.
EGUIDE:
In this e-guide we discuss why data integration and preparation are the unsung heroes of modern BI and advanced analytics. More so than ever, it would seem, due to the ever-increasing volume and variety of data.
EGUIDE:
Selling business executives on the value of big data analytics apps is becoming a to-do list item for more IT managers. In this e-guide, we analyze the platforms different companies used to implement Hadoop-based analytics and BI apps. Find out which ones worked for them so you can make a more informed decision about your future in big data.
EGUIDE:
Discover how HSBC, a financial services company and banking giant, adopted a cloud-first strategy to enhance analytics and solve big data business challenges. Hear from David Knott, a chief architect at HSBC, about how they addressed 5 key use cases with machine-learning and selected a cloud provider for analytics.
EGUIDE:
In this expert e-guide, we explore the trends that are projected to dominate big data in the immediate future. Learn about growing data management opportunities in IoT, the rise in machine-learning and self-service data prep tools, cloud-based analytics, and more.
EGUIDE:
What's the key to a successful CX? Is it personalization, AI, chatbots—a combination of all the above— or something more? Inside, discover the key to creating a successful customer experience. Learn how chatbots are influencing the state of customer support, and explore how other emerging technology trends can improve your CX success rate.
EGUIDE:
How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
EGUIDE:
In this e-guide, learn how to streamline your document distribution process through the use of e-signature technology. Discover key differences between e-signature and digital signature applications, and review your software options with Adobe.
